In four years, her journey has gone from Rs 65 crore to Rs 1,000 crore. The Vu Group chairman and CEO and the country’s richest woman under the age of 40 describes how she is focusing on the new age consumer.
Devita Saraf, Chairman and CEO of The Vu Group, is the only woman among the self-made Indian entrepreneurs to make it to the recently announced Hurun India 2020 Rich List. She does a great job on her behalf and is ranked 16th among the country’s most promising entrepreneurs, Business Talents.
From a bootstrapped company to forming a tech group – her journey was full of challenges, and Devita hopes to inspire young women to become entrepreneurs and leaders.
Over the years, apart from making it to the list of IIFL Wealth and Hurun India, Devita has been ranked among Fortune India’s top 50 most powerful women (2019), GQ’s 50 most influential Indians (2019), and India Today’s 8 most. The popular powerful changemakers have also been recognized in Business World (2018).
In a conversation with a popular media source, Devita talked about what the award means, starting new ventures as an entrepreneur, mentoring other women as a “model” CEO.
Read her inspiring interview here:
On being asked about how she feels about being the richest woman under the age of 40, Devita Saraf says – It is really nice to be India’s richest self-made woman. Ever since the list has come out, congratulations are constantly coming from India and around the world. However, I feel a sense of responsibility because there are so many amazing Indian women entrepreneurs who, if given a chance, will give a tough fight to everyone. Additionally, the most important part of joining the list is that we are probably the only company in that list that is not only run by women but also profitable.
Currently, we are the premium TV brand apart from Sony and Samsung only. This is a particularly notable competition that we have seen coming from China, etc., which we have given a good run for their money in the Indian market. This shows the strength of Indian entrepreneurship.
Certainly on the personal side of the fact that I am a 100 percent share of this business, it gives me a lot of power and freedom, just the way I want it. Additionally, I’ve also bought a house for myself, which I think is a great thing because again, for me, it’s always about breaking the stereotypes, about changing the game and if you’re really hard If you work hard and compete with yourself, no one can compete with you.
She further adds – My vision is to make Vu Group a company that focuses on the new era, be it technology or other products, I have not decided yet. It is not always about time but about staying ahead of time and making frequent adjustments with a new, small and developed customer. And of course, most importantly being profitable and above all happy with your success.
