Indore- India'a Cleanest City

How IEC made Indore the cleanest city three times in a row. Here’s the Secret of Indore’s transformation!

Information Education and Communication (IEC) is the key to behavior change which lies at the foundation of making a success of Swachh Bharat Mission. IMC adopted and undertook a range of IEC activities ranging from traditional to audiovisual to print and electronic media to social/digital media to change the behavior of different segments of the […]


72 Countries To Now Follow Indore’s Waste To Energy Model!

Indoreans have rejoiced three times in a row for being touted as India’s cleanest city! Now 72 countries are in line to study and replicate Indore’s Waste to Energy model. According to reports, Indore in on the topmost amongst 72 nations, Asian and African, which are now set to follow! Imagine this scenario: around 35-tonne […]