The debate on Print Vs Digital has no end, it has left the experts in marketing world pondering for the answer. The wide spread network of digital media opened many effective doors for marketers, and on the other hand print still has its strong holding in the physical world. The trends are changing in a way that digital media is griping its roots and its effective tools are attracting people towards it.
Now a days Internet has become the second home for the major population percentage. From news to entertainment, from views to perceptions, from tiny to large; internet solves everything for people. Amongst the various mediums available for promotions digital medium seems to be a win win situation for business.
Now lets talk about Digital Medium Vs. Print Medium
1. Digital Medium is Less Expensive
Source: entrepreneur
If we talk about the cost effectiveness of media, the digital platform tops the list. It is less expensive as compared to print media which may vary according to requirements, but still happens to be cheaper than print medium. On the other hand publishing any print material requires production and material costs, that digital publishing obliterates. Even in some of the cases one can try multiple things in the budget in which you get a single thing done in print medium, With limited resources digital ad is the best choice for small entrepreneur.
For Example: A Hoarding in the main area of any city will cost you nearly 2 to 2.5 lacs, in the same amount you can go for a high-end website, social media promotions or SEO.
Why Indore should opt Digital Marketing rather than Print?
Since Indore is a Semi-Metro city, Business and Services are still in a growing phase and going for expensive medium of marketing is not a good idea for Micro Businesses, Ventures and Startups.
2. Digital Medium is two-way communication
Source: YouTube
How to check whether your marketing strategy is working or not, you must need feedbacks i.e. two-way communication. Digital media as compared to print media allows consumers to create instant conversation; they can directly ask questions about the brand and get familiar. 100% user engagement is there, consumer can directly communicate by sending the messages, comments, tweets, wall posts, and with other methods to answer questions.
For instance, if we talk about the commercial of Cadbury dairy milk, now people can watch that on companies YouTube channel and give their feedback right there itself.
How this two-way communications will help Indore Businesses?
As we know that Indore is a Disneyland of food lovers that itself indicates the rising amount of food based businesses likes FMCG’s, Restaurants & Food Delivery Networks etc. in the city. For all these prospects of the food Industry; a major learning & improvisations comes from the customers feedback which is beautifully facilitated by the digital media or social media ( facebook, twitter, instagram etc.)
3. Use of Photos, Audios and Videos
Source: magneticcreative
In print media you only have the option of pictures and text but in digital media you can animate those pictures to reproduce a wow effect ie. you can use audio and video. Undoubtedly videos are the most engaging way through which you can connect to your audience in a more lively way and compile them to remember you for a longer duration of time.
Why Indore should opt Digital modes of Adverstisements?
Your newspaper advertisement can be found in someone’s hands who is just enjoying a poha & not even concerned to look at the paper too. This will never happen to you ,if you are promoting yourself digitally.
4. Easy Searching
Source :Whit worth english
One of the best thing that search engine offered us- it facilitates us to dig deep into the archives of all media to get the relevant results. Whatever you want to search that’s just a click away. Whereas in Print media it’s a complete manual drill.
For Example: if you have to find a book, it will be far easy for you to go on to search engine type book X by author Y and it will give every details of it. On the other hand print is complete manual drill.
How this searching feature will benefit your business?
Citizens are getting techno savvy day by day with the use of mobiles, apps and internet which consecutively encourages web based ventures like IndoreHD & others to come up with highly dedicated web based solutions.
5. Digital Medium gives the Target and Placement control
Once we know the Interest of our target audience like what kind of websites they usually visit or content that they read, we can plan the strategies. As a marketer you could select the preference to whom you want your ad to be visible.
How you can target more efficiently through Digital Media?
Banner ads featured on the relevant website or alongside a relevant content will increase the chances of getting noticed, and high CTR.
6. Global Network
Source : jubilantmedia
We are living with WWW all the day which stands for World Wide Web; expanding its reach to the entire world which implies any one around the world can access your information. This allow business to become international and expand their reach of target audience in other countries as well.
You can make your Business global via Digital Marketing !
The product or services which are specifically associated with Indore origin can be marketed and sold through out the world via digital or online media.
7. Digital Medium omits time bounded access of data
Source: tekrevue
One can easily store the information for a desired duration of time on the servers and the older information can be accessed whenever the user wants to do so.
How this thing helps the businesses of Indore?
One can upload useful data for the users and consumers which can be accessed without any barrier 24*7.
8. Digital Media Generates the data base of end-customers
Source: socintel360
You are not only creating the awareness amongst the customers with the help of several digital ad platforms but you can also generate the information about the customers. Even some dedicated applications or software are available to filter the data according to the requirements.
How this helps in the Business Management & improving Marketing Campaign?
Businesses require data base and the data base can be easily managed through digital mediums. Once your data is properly managed, you can strategize a good campaign accordingly.
9. Analytics – Tracking your Marketing efforts
Source : socedo
Digital media enables you to track your progress of marketing efforts and analyse the traffic. You will get the feedback and some tools will help you a lot – like what kind of articles and features are grabbing your readers’ attention and how much time they spend on a page. In any print format you will never really know what your readers think about it & how much are they engaging themselves to it.
Good Analytic s corresponds to Great Business !
If you are able to analyse the efforts you are putting in & what is the conversion you are getting out of it ? The entire process of marketing becomes simpler and lovable.
10. Sharing and Virality
Source : marketingland
Internet is the home of billions of users around the world which automatically gives you a huge target audience and even above that if your product , service or idea connects to them they will definitely share it and make it viral.
How this helps you out?
We know that indore loves the word FREE & if it comes in the marketing then it becomes really irresistible for us. The only effort you have to put in is to raise the quality of your ad concept or promotional stuff, and rest the people will do it for you.
11. Lots of FREE Marketing Channels
As we all know Indore loves free, internet is full of free resources which are at initial level free to promote your product or services, (Facebook, Twitter, Google+, LinkedIn, Pinterest, and more.). You can serve multiple ads in one advertising space.
Why Social Media should be your choice in Indore?
Hoardings are not only expensive but the government has banned the non registered one’s from Indore which is leading to lot of banner removals from around the city. And Going for registered one is way to expensive as they have become very small in numbers.
How IndoreHD can help you to grow your business?
IndoreHD the first MAGATORY of Central India – Digital magazine + Business Directory .
Indore HD serves a platform to feature your vision in Indore’s new picture, making what you do more enthusiastic to the crowd.
Our aim is not just featuring you in our digital platform but rather introduce the Indore with the undiscovered and unexplored budding ideas of the city, thereby bringing a new image of the same in high definition. You may find a marketing head in any corner of the city, but the keenness of our analysis, prior and after marketing, never- the- less, working with the masters instead of amateurs could never turn up a wrong way of heading ahead.
With the rapid evolution of technology, staying updated is what keeps you winning the race. & Team IndoreHD follows the same by continuously upgrading ourselves with latest trends and technologies which eventually brings out the best in our services.
